.einstieg {
  padding: 72px 0 56px;
  max-width: 720px;
}
.einstieg h1 {
  font-size: 38px;
  line-height: 1.15;
  font-weight: 600;
  color: var(--tinte);
  margin-bottom: 20px;
}
.einstieg .kicker {
  display: block;
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--rot);
  margin-bottom: 14px;
}
.einstieg .claim {
  display: block;
}
.einstieg .lead {
  font-size: 20px;
  line-height: 1.55;
  max-width: 660px;
}
.einstieg .lead p {
  margin: 0;
}
.einstieg .lead a {
  color: var(--rot);
  text-decoration: none;
  border-bottom: 1px solid currentColor;
}
.einstieg .lead a:hover {
  color: var(--rot-tief);
}

@media (max-width: 880px) {
  .einstieg {
    padding: 48px 0 40px;
  }
  .einstieg h1 {
    font-size: 32px;
  }
}